Key Takeaways:
- Twitter now permits cannabis and CBD advertising, signaling industry recognition.
- Businesses must comply with federal and state laws to promote legal products and services.
- Advertisers must be licensed and certified, ensuring accuracy, truthfulness, and non-misleading content.
- Advertisements must not target children, minors, pregnant women, or depict individuals under the influence.
- This move may lead to increased social media ad campaigns and a “green rush” in the industry.
In a groundbreaking announcement, Twitter has positioned itself to capitalize on the soaring popularity of the cannabis industry. The social media giant has officially declared that it will now permit promotional content related to cannabis and CBD on its platform. On February 15th, 2023, Trulieve etched its name in history by becoming the first cannabis company to launch an advertising campaign on Twitter.
This momentous decision comes on the heels of Twitter’s previous stance, which prohibited cannabis-related advertisements. Until now, the company had established stringent guidelines for legitimate businesses seeking to advertise cannabis or CBD products.
Under the newly implemented policy, businesses must exclusively promote products and services that comply with applicable U.S. federal and state laws. This means that companies operating in states where cannabis and CBD products are legal can now take advantage of advertising opportunities on the platform.
Furthermore, Twitter will mandate that advertisers possess the necessary licenses and certifications from the relevant governing bodies in their respective states. This requirement aims to ensure the accuracy, truthfulness, and non-misleading nature of all advertisements. Additionally, advertisements must not target children, feature minors or pregnant women, or depict individuals under the influence.
While the news is still fresh, the cannabis industry anticipates that Twitter’s move will lend credibility to the sector and offer companies the chance to tap into new customer bases through its advertising platforms. As more states continue to legalize cannabis and CBD products, the prevalence of social media ad campaigns like those on Twitter is expected to rise. This surge may trigger a “green rush” of companies vying to promote their products on popular social media sites.
The initial response to this news has been overwhelmingly positive, suggesting that other social media platforms may soon follow suit and permit cannabis and CBD-related advertisements. The industry’s reaction remains to be seen, but for now, Twitter has taken a significant stride towards legitimizing the rapidly expanding cannabis industry.
