The correlation between the war on drugs and cannabis legalization has had a significant adverse impact on marginalized communities. While many cannabis brands are giving back to those in need, there is still a difference between talk and action.
40 Tons is a social impact cannabis brand that goes beyond giving back. Their mission is to reintegrate individuals into society, connect communities with careers, and support families affected by cannabis criminalization.
What sets 40 Tons apart is their motivation and history of fighting against injustice. The brand was inspired by the case of Corvain Cooper, who received a life sentence for a nonviolent cannabis offense involving over 40 tons of cannabis. This miscarriage of justice led to the creation of 40 Tons, a brand dedicated to social justice in the cannabis industry.
Founded by legacy operators in the industry, 40 Tons represents an authentic cannabis culture that stands up for those impacted by the unjust war on drugs. CEO Loriel Alegrete, whose husband also faced cannabis-related incarcerations, decided to speak out and give a voice to those in need.
After years of advocacy, Corvain Cooper was granted presidential clemency and released from prison. This event further fueled the fight for social justice by 40 Tons.
40 Tons is not just a brand; it is a movement to empower and support marginalized communities. Their careers element focuses on connecting impacted communities with cannabis employers and educational institutions. Their goal is to give individuals with past cannabis convictions a second chance and create over 40 Tons of new employment opportunities by 2024.
With over 25 years of experience in the legacy market, 40 Tons has built a reputation for selling quality cannabis products. They also have their own consumer packaged goods line within California, where they work with top farmers and brands to curate the best products in every category.
Every purchase of a 40 Tons cannabis product directly supports non-violent cannabis prisoners in their fight for justice and a better future. The brand aims to break the chains of injustice stemming from prohibition, one purchase at a time.
40 Tons continues to elevate their social impact by offering executive positions and jobs to those in need. The entire brand is rooted in the experience of the executive team, which includes Corvain Cooper as the Chief Brand Ambassador.
Whether you purchase a 40 Tons cannabis product or support their mission to connect the BIPOC community with jobs in cannabis, you are making a direct difference for those who have been unjustly impacted for too long.
