In a significant move that underscores New York City’s commitment to the green industry, the city has welcomed a new leader to oversee its cannabis endeavors. Dasheeda Dawson, previously associated with Portland’s cannabis programs, has taken the reins of the Cannabis NYC initiative as its inaugural director.
Dasheeda Dawson, Cannabis NYC Founding Director
Having made a mark in Portland, Dawson is now set to channel her expertise and passion into New York’s flourishing green sector. Her previous role in Portland saw her guiding the city’s cannabis programs through their initial phases, akin to a cyclist mastering the art without training wheels. Now, as she transitions to the bustling environment of New York, she likens the experience to riding a motorcycle, ready to navigate the challenges with her vast knowledge and ethical approach.
New York City, which has always been at the forefront of many global trends, is poised to make significant strides in the regulated adult-use green sector. The city’s decision to bring Dawson on board is a testament to her reputation as a seasoned professional with a deep commitment to inclusivity and equity in the industry. This move was further solidified with endorsements from key city officials, including NYC Mayor Eric Adams and the SBS Commissioner Kevin D. Kim.
The Cannabis NYC initiative, an endeavor by the SBS, is designed to bolster the growth of an inclusive and prosperous cannabis sector. The program’s multifaceted approach includes community outreach, entrepreneur support, and public awareness campaigns. With Dawson’s leadership, the initiative aims to foster job creation, support small businesses, and address the past injustices related to cannabis restrictions.
In her role, Dawson will also be the main point of contact between various city departments, the NYSOCM, and the community at large. A significant part of her responsibilities will involve forming and guiding the New York City Cannabis Advisory Council. This body, comprising experts from the industry and community, will play a pivotal role in ensuring the city’s green industry thrives with innovation and fairness at its core.
Reflecting on her journey and the challenges of cannabis restrictions, especially its disproportionate impact on communities of color, Dawson is determined to reshape the narrative. She envisions a future where the industry not only thrives economically but also rectifies past injustices.
Esteemed colleagues, like Shaleen Title, have voiced their confidence in Dawson’s capabilities. They believe that her unique blend of fairness and cooperation is precisely what New York City needs as it stands on the cusp of becoming a global leader in the cannabis market.
Dawson’s illustrious career spans various sectors, from business development to brand marketing. However, her heart and expertise have been firmly rooted in the cannabis industry for nearly a decade. Her contributions, ranging from policy advisories to leading cannabis regulation in Portland, have left an indelible mark on the sector.
As New York City embarks on this green journey, all eyes are on Dawson, with the global community eagerly awaiting the transformative changes she is set to bring to the city’s cannabis landscape.
For an in-depth look into Dasheeda Dawson’s aspirations for her new role, consider exploring her detailed profile on The New York Times.
