- The Tourism Industry Association of Ontario is advocating for the integration of cannabis into the tourism and hospitality industry
- The focus is on creating enhanced, infused experiences rather than promoting reefer madness
- Potential opportunities include cannabis spas, guided culinary experiences, and licensed non-combustible consumption zones
The momentum for incorporating cannabis into the tourism and hospitality industry is growing, with the Tourism Industry Association of Ontario now joining other voices in calling for regulatory changes. These changes would facilitate the integration of cannabis into the tourism experience as early as Spring 2021. With support from both the cannabis and tourism-hospitality sectors, there is an opportunity to explore and develop the concept of canna-hospitality.
However, it is crucial to emphasize that this integration is not about promoting reefer madness or unrestricted cannabis use. Recognizing that smoke-free laws are firmly in place across the country, the focus should be on creating enhanced and infused experiences for tourists. This could include cannabis spas, guided culinary experiences that incorporate cannabis-infused products, age-gated and dosage-controlled non-combustible happy hour events, and designated areas for licensed non-combustible consumption.
While some may view the goal of regulating canna-tourism by Spring 2021 as ambitious, it is important to note that the necessary frameworks are already in place. Minor adjustments and refinements are needed to ensure responsible and sustainable integration. By developing regulations that align with the existing framework, provincial governments can support the growth of the cannabis tourism industry without compromising public health and safety.