The adult beverage industry is experiencing a surge in alternative beverage options beyond the traditional beer, wine, and spirits categories, according to the latest report from Beverage Marketing Corporation. This report provides insights into the innovation, consumer attitudes, and market impact of these emerging adult beverage segments in the United States. It also highlights the growth potential of private label brands and the expansion of spirits-based ready-to-drink cocktails.
The report profiles the fast-growing segments within the alternative adult beverage market, analyzing the performance, volume, growth, and market share of the brands operating in these segments. It covers a wide range of emerging adult beverage sectors, including hard seltzers, flavored malt beverages, ready-to-drink cocktails, hard kombucha, and THC infused beverages. The report also discusses the development of alcohol-free distilled spirits and cannabis beverages.
This comprehensive market report is a valuable resource for beverage marketers, industry suppliers, financial executives, and producers in the beverage alcohol industry who are interested in the latest trends and insights in this rapidly evolving market.
Frequently Asked Questions (FAQs)
What are the top brands in the hard seltzer segment?
The top brands in the hard seltzer segment include White Claw Hard Seltzer, Truly Hard Seltzer, Vizzy, and Bud Light Seltzer, among others.
Which brands are leading the spirits-based ready-to-drink cocktail market?
The leading brands in the spirits-based ready-to-drink cocktail market include Bacardi Real Rum Cocktails, Cutwater Spirits Canned Cocktails, and Skinnygirl, among others.
What is driving the growth of the hard kombucha segment?
The growth of the hard kombucha segment is driven by consumers’ increasing interest in healthier alcoholic beverages and the demand for unique and flavorful options in the market.
What are the challenges in positioning certain adult drinks as “healthy”?
Positioning certain adult drinks as “healthy” can be challenging due to regulatory restrictions, consumer skepticism, and the need for clear and transparent labeling and marketing claims.
What are the projected growth prospects for the alternative adult beverage market?
The alternative adult beverage market is projected to continue growing in the coming years, driven by consumer demand for innovative and diverse beverage options, including low-alcohol and alcohol-free alternatives.