HOLY MOUNTAIN product portfolio will primarily focus on value whole flower and concentrates
TORONTO–(BUSINESS WIRE)–Organigram Holdings Inc. (NASDAQ: OGI) (TSX: OGI), (the “Company” or “Organigram”), a leading licensed producer of cannabis, is excited to introduce HOLY MOUNTAIN, its new value brand. HOLY MOUNTAIN will feature a selection of dried flower strains and pressed hash, allowing Organigram to offer value-priced flower in various sizes.
Eric Williams, Senior Director of Marketing at Organigram, shared, “The HOLY MOUNTAIN brand will feature iconic flower cultivars including MAC-1 and R*NTZ. Additionally, the 2g Pressed Hash Cube represents the newest hash product being produced at our Quebec-based hash facility located in the foothills of the Tremblant Mountain.”
Here are the initial HOLY MOUNTAIN products:
- R*NTZ: This renowned indica strain draws on its Zkittlez and Gelato lineage to deliver fruit, berry, and gas aromas. It offers a THC range of 18-24%.
- MAC-1: MAC-1 buds boast 18-24% THC levels and exhilarating citrus, diesel, and spice aromas. They come from a legendary lineage of Miracle 15 and Alien Cookies.
- PRESSED HASH: This 2g hash cube is crafted by the expert team known for Organigram-owned Tremblant Hash. It features classic rich, spicy, and herbal aromas and THC levels of 29-36%.
Organigram is already a leading licensed producer1 in the Canadian cannabis flower category with its popular value brands, SHRED and Big Bag o’ Buds, which cater to the pre-milled and 28g whole flower categories, respectively. With HOLY MOUNTAIN, consumers and retailers will now have access to Organigram’s high-quality, Moncton-grown whole flower in multiple sizes at attractive price points.
Beena Goldenberg, CEO of Organigram, stated, “Our goal is not to be everything to everyone, but rather to have high-quality, imaginative products and brands that successfully appeal to, and engage, our targeted consumer segments.”
For more information about HOLY MOUNTAIN, visit holymountaincannabis.ca, @holymountaincannabis on Instagram, and follow @holymtncannabis on Twitter.
In addition to HOLY MOUNTAIN, Organigram has also launched a new value brand called Wô Lá, designed specifically for the Quebec market and with a similar focus on value flower.
Both HOLY MOUNTAIN and Wô Lá are now available at select retailers across Canada.
About Organigram Holdings Inc.
Organigram Holdings Inc. is a NASDAQ Global Select Market and TSX listed company that owns Organigram Inc., Laurentian Organic Inc., and The Edibles and Infusions Corporation. Organigram Inc. and Laurentian Organic Inc. are licensed producers of cannabis and cannabis-derived products in Canada, while The Edibles and Infusions Corporation is a licensed manufacturer of cannabis-infused edibles.
Organigram focuses on producing high-quality cannabis for medical patients and adult recreational consumers. The company is also dedicated to developing international business partnerships to expand its global presence. Along with HOLY MOUNTAIN, Organigram has a portfolio of adult-use recreational cannabis brands that includes Edison, Big Bag O’ Buds, SHRED, SHRED’ems, Monjour, Laurentian, Tremblant Cannabis, and Trailblazer. The company operates facilities in Moncton, New Brunswick, and Lac-Supérieur, Quebec, with a dedicated edibles manufacturing facility in Winnipeg, Manitoba. Organigram is regulated by the Cannabis Act and the Cannabis Regulations (Canada).
This news release contains forward-looking information that is subject to certain risks, uncertainties, and other factors. The forward-looking information in this release is based on the company’s current expectations and assumptions, and it may change in the future due to various factors. Readers are cautioned not to place undue reliance on this forward-looking information, which speaks only as of the date of this release. The company disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events, or otherwise.
1 Source: Hifyre retail data, October 2022
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Paolo De Luca
Chief Strategy Officer, Organigram